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    • HOME: WHY 21 Day story
    • CHALLENGES SOLVED
    • Challenges Solved
    • CASE STORIES
    • HOW A STORY SPRINT WORKS
    • How a story sprint works
    • WATCH
    • MICRO-EXPERIENCES
    • Micro experience example
    • 21DS IN ACTION
    • CO-CREATIVE COLLABORATION
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    EXPERIENCE: 21 DAY STORY DEMO

    Achieve measurable results from distributed collaboration faster than ever.

    • HOME: WHY 21 Day story
    • CHALLENGES SOLVED
    • Challenges Solved
    • CASE STORIES
    • HOW A STORY SPRINT WORKS
    • How a story sprint works
    • WATCH
    • MICRO-EXPERIENCES
    • Micro experience example
    • 21DS IN ACTION
    • CO-CREATIVE COLLABORATION
    • FEATURED
    • FEATURED
    • OUR TEAM
    • Our team
    • SIGN UP
    • SERVICES
    • CONTACT US
    • BLOG
    • SIGN UP
    • CONNECT
    • …  
      • HOME: WHY 21 Day story
      • CHALLENGES SOLVED
      • Challenges Solved
      • CASE STORIES
      • HOW A STORY SPRINT WORKS
      • How a story sprint works
      • WATCH
      • MICRO-EXPERIENCES
      • Micro experience example
      • 21DS IN ACTION
      • CO-CREATIVE COLLABORATION
      • FEATURED
      • FEATURED
      • OUR TEAM
      • Our team
      • SIGN UP
      • SERVICES
      • CONTACT US
      • BLOG
      • SIGN UP
      • CONNECT
      EXPERIENCE: 21 DAY STORY DEMO
      • HOME: WHY 21 Day story
      • CHALLENGES SOLVED
      • Challenges Solved
      • CASE STORIES
      • HOW A STORY SPRINT WORKS
      • How a story sprint works
      • WATCH
      • MICRO-EXPERIENCES
      • Micro experience example
      • 21DS IN ACTION
      • CO-CREATIVE COLLABORATION
      • FEATURED
      • FEATURED
      • OUR TEAM
      • Our team
      • SIGN UP
      • SERVICES
      • CONTACT US
      • BLOG
      • SIGN UP
      • CONNECT
        • WHY 21 Day Story?

          21 Day StoryTM virtual sprints provide structure for co-creative collaboration by distributed teams of up to 200 people. Challenging business problems resolve to an aligned upon, actionable plan in five- or 21-day Story SprintsTM. Our unique process helps teams build bonds, strengthen resilience, and inspires confidence.

          WATCH VIDEO: HOW 21 DAY STORY SPRINTS WORK
        • WHAT kinds of challenges can Story Sprints help teams resolve?

          21 Day Story virtual sprints help distributed teams co-create solutions for how to:

          ALIGN ON STRATEGIC DIRECTION

          MOVE STRATEGY TO ACTION

          IDEATE ON NEW PRODUCTS/SERVICES

        • RESOLVE CUSTOMER PAIN POINTS

          FOSTER TALENT DEVELOPMENT

          IMPROVE TEAM DYNAMICS

        • Case Story:
          Education

          Loyola Marymount uses 21 Day Story to become the first major university in the U.S. with an executive education program designed by its alumni.

          DOWNLOAD: CASE STORY

          Case Story:
          Organizational Effectiveness

          A retail organization achieves digital transformation and operational excellence.

          DOWNLOAD: CASE STORY

          Case Story:
          Sales & Marketing

          An engineering company re-designs its sales strategy and marketing media to prosper in a changing marketplace.

          DOWNLOAD: CASE STORY

          Case Story:
          New Product and Service

          New business partners have a conflict that must be resolved before they can bring their vision to market.

          DOWNLOAD: CASE STORY

          Case Story:
          Education

          University's School of Business co-creates a roadmap for class curriculum focused on wicked problems.

          DOWNLOAD: CASE STORY
        • HOW does a Story Sprint work?

          We use a people-powered, technology-enabled process that delivers tangible results. It's co-creative, reduces complexity and brings distributed teams together to efficiently and effectively resolve challenges with an actionable plan faster than ever.

          Up to 200 contributors are invited to join the sprint to solve a problem, act on an initiative, or manifest an intention.

          Each day, contributors receive a text or email prompt for a micro-experience delivered via dynamic web — no app required.

          Contributors provide inputs to micro-experiences through a series of activities that can be composed of 11 different media types.

        • Throughout the sprint, our process supports divergent, creative, and critical thinking.

          Diverse perspectives, ideas, and insights converge to a prioritized and actionable plan.

        • WATCH VIDEO: HOW 21 DAY STORY SPRINTS WORK
        • HOW do micro-experiences make a difference?

          Micro-experiences catalyze focus and collect input through a series of activities that take an average of two minutes to complete. Each person is empowered to contribute at full potency resulting in more honest data and better buy-in.

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          EXPERIENCE: 21 DAY STORY DEMO
        • 21 Day Story Powers
          CO-CREATIVE COLLABORATION

          Leverage Storytelling, Agile, and Behavioral Science to empower teams to solve problems and bolster confidence, trust, and resilience.

          • Helps us make sense of the world around us
          • Replaces dominant narratives with all voices heard and honored
          • Converges ideas and perspectives in a co-created narrative
          • Provides immediate context for data

          • Builds organizational and individual resilience
          • Reduces complexity and improves productivity
          • Minimizes risk by informing decisions that are relevant and timely
          • Facilitates delivery of value sooner and more frequently

          • Provides an understanding of group confidence and supports subjective well-being
          • Aligns groups and builds momentum toward action
          • Informs change management proactively

        • 21 Day Story TEAM

          Donna Pahel

          Founder & CEO

          Mike Bonifer

          Co-founder & Quantum Storyteller

          Kaelin Tessier

          Strategic Advisor

          Data Science

          Dr. JZ Stafura

          Strategic Partner

          Behavioral Science

          Affective Measures

          Joe Stafura

          Strategic Partner

          Engineering

          Affective Measures

        • Try Our 21 Day Story Demo Today

          Achieve measurable results from distributed collaboration faster than ever.

          SIGN-UP FOR OUR DEMO
        • We Sprint and We Serve

          Story Sprint: 21-Day

          A 21-Day Story Sprint consists of 21 micro-experiences over 21 calendar or working days and resolves to a co-created roadmap. This sprint empowers larger groups to define their strengths and weaknesses, account for histories, and identify opportunities. In addition, we measure a group’s level of confidence in: 1) the need to resolve the problem; 2) the impact that solving the problem will have on the future; and 3) the group’s ability to execute on the co-created roadmap.

          • Up to 200 contributors
          • Pre-sprint discovery includes a client questionnaire, up to four hours of client meetings, and two reviews
          • Final deliverable is a co-created roadmap and a report summarizing contributor inputs and insights
          • The average time invested by each contributor over the course of a 21-Day Story Sprint is 34 minutes
             

          Story Sprint: Five-Day

          Five-Day Story Sprints consist of 8 micro-experiences and resolve to a list of ideas co-created and prioritized by contributors. In addition, we measure a group’s level of confidence in: 1) the need to resolve a problem; 2) the impact that solving the problem will have; and 3) the group’s ability to execute on the prioritized list.

          • Includes up to 15 contributors
          • Pre-sprint discovery includes a client questionnaire and one review
          • Final deliverable is a prioritized list of ideas, a value-complexity matrix, and a report summarizing contributor inputs and insights
          • The average time invested by each contributor over the course of a Five-Day Story Sprint is 16 minutes


          In addition to our virtual Story Sprints, we offer:
          Consulting, Workshops, Coaching, and Keynote Presentations

           

          Consulting, Workshop or Coaching: Agile for Non-Tech Teams

          Workshop: Storytelling for Business

          Stories are how human beings make sense of the world. In this workshop, we guide groups through a series of fun and engaging activities which will give them a solid understanding of storytelling basics: theme, character, setting, plot, emotion and movement. We also cover different genres and frames for stories, such as indigenous storytelling, the Hero’s Journey, elevator pitches, slideshows, video, and more.

          Each participant in the workshop will prepare a short outline for a story they intend to tell. The first part of the workshop focuses on practicing the fundamentals in the abstract, with playful stories and scenarios. In the second part of the workshop, participants apply those fundamentals to the stories they have outlined.
          The workshop culminates in a series of stories performed and critiqued by the participants.

          Participants will come out of the workshop as better storytellers, who are skilled at ‘making sense of the world’ for their audiences, and inspiring them to action.

          Storytelling for Business workshops are conducted in two half-day sessions that can be on the same day or consecutive days.

           

          Workshop: Inclusive Storytelling

          Most companies and communities rely on a linear, or what we call a Hollywood approach to storytelling. They spend a lot of time and money carefully scripting stories with beginnings, middles and ends. And then even more time and money getting those endings to come true. Spoiler alert: most of them don't. A linear approach to storytelling — no matter how many scenarios you plan for or scripts you write, puts you always in responsive mode, never active mode — always after events. never ahead of them.

          There will always be a time and a place for prepared, well-told stories, and we honor those practices in our workshops. But we don't stop there. Only inclusive storytelling, that fuses individual narratives into a coherent whole, can prepare you for unexpected events, provide instant context for data, and honor different perspectives.

          Our Inclusive Storytelling workshops help groups expand their storytelling skills in three areas that are vital to organizational effectiveness — with our instruction, you will collaborate better, align faster and act more decisively.

          For inexperienced or new teams of storytellers, we recommend our Storytelling for Business workshop as a prerequisite. It will help the group establish the common vocabulary and shared understanding of storytelling principles, and optimize the value they get from this workshop.

          Inclusive Storytelling workshops are conducted in half-day, one-day and multi-day formats.

           

          Consulting: Inclusive Storytelling

          If you are a company that wants to honor more voices and diverse points of view in the stories you tell, you may want to consider an extended consulting engagement. These are customized engagements that can include, analyses, workshops, strategic guidance and personal coaching. Our work is based on 25 years of new research in how stories and people behave in networks, and the relationships between stories and data. As in the Inclusive Storytelling workshops, we align closely with Agile development principles, especially in the sense that ‘game’ is a highly adaptable framework that serves as what we call a story engine.

          Companies and teams who co-create stories — instead of scripting them and then trying to make reality fit the fictions — share a sense of purpose, can self-organize, make aligned decisions, and solve problems faster, because they solve them together.

          Leaders of these groups have a sense of tempo, know when to be patient, and when to cut to the chase. Employee engagement is high, because everyone loves a good story, especially when they play a role in it. Your brand’s relationships with customers are strong and lasting, because you are better able to hear and participate in customer stories.

          Consulting engagements are designed and conducted by our storytellers who embody a unique combination of talents in storytelling, Agile development, theatrical improvisation, organizational transformation, and behavioral science. We have experience working with companies around the world. We will help you move your organization from telling stories at people, to creating them with people. It's a huge difference in your approach, with profound implications.

          Inclusive Storytelling consulting engagements are a minimum of 20 hours a month for three months.

           

          Coaching: Profound Storytelling

          Nothing adds meaning to your data like a well-told story. Audiences are moved by compelling characters, vivid settings and conflicts that resolve happily. If these are your goals, this program is for you.

          Storytelling is a craft like any other. And like any craft, knowledge of the fundamentals, consistent and disciplined practice, and skillful performance of your work are all vital to your success. You get all that with this coaching.

          The curriculum for this engagement covers fundamentals of storytelling (theme, plot, character, environment), storytelling forms (speech, presentation, pitch), and performance skills (movement, layers of meaning, tempo and dynamics).

          A limited number of of these individual Profound Storytelling engagements are available with Mike Bonifer and Donna Pahel. Engagements are two hours per week via videoconference with a four-week minimum. Short readings and 15-20 minutes of prep work per session are recommended but not required.

           

          Keynote Presentations

          Our experts deliver a 20 to 45 minute Keynote Presentation on storytelling for business that is customized (not canned!) for your event and your audience’s interests. First we choose a theme together, then construct the keynote to explore and express that theme.

          Themes include:

          Agile Storytelling: How to apply software development principles to strategic development; how to keep engineering logic and business logic connected as products are developed and brought to market.

          Curiosity: Donna Pahel gives a remarkable presentation on the value of curiosity to leaders looking to align their teams and prepare them for action. We’ve got just one word for this keynote: Ka-POW!

          Disney Storytelling: Bonifer recounts stories from his 20-year working relationship with the Walt Disney Company; emphasis on classic linear storytelling, including The Hero’s Journey, the Uses of Enchantment, movement, etc.

          Diversity and Inclusion: The advantages of polycultures over monocultures; how your story and my story can become our story, and why it matters; maintaining transparency while limiting the effects of ‘call-out / cancel cultures’ on social media.

          Game and Story: The relationship between game structures and story outcomes, and why it matters to your employees and customers; an introduction to ERGO (Environment / Roles / Guidelines / Objective) universal game structure; games as story engines.

          Organizational Transformation: How to greet change as an opportunity; creating fast aligned pivots; collaborative problem solving; operationalizing strategies.

          Quantum Storytelling: An emerging field, based on 25 years of new research on non-linear storytelling in organizations and networks. Bonifer is one of the leading voices in the field.

          Real Human Stories: How leading with your heart’s desire and trusting your intuition can produce stories that are authentic, real and relatable on a human level; how the humanity in a story counters the mass effect of stories made by bots.

          Storytelling with Data: How to express more meaning with information by adding layers of emotion and metaphor.

           

          Our Keynotes are relevant, rich with case stories and anecdotes from around the world, steeped in emotion and humor, and transformative for their audiences on both a group and individual level.

        • Let's Co-Create!

          Contact us to achieve measurable results from distributed collaboration faster than ever.

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